A highly experienced full-time CFO for most businesses in Hawaii is out-of-reach primarily because of cost. The average annual salary of a CFO can easily reach six-figures per year.

Hiring a full-time CFO is not always the most appropriate solution for a growing company. Fractional or part-time CFOs are a viable option to oversee a range of finance, operational and accounting projects that your business may need.

  • Guidance to prepare, understand and analyze financial reports.
  • Create budgets and forecasts, monitor results and implement corrections.
  • Identify metrics or key performance indicators to track business results and make improvements.
  • Find the best way to finance your business growth or operations.
  • Set up an accounting function, train staff or create policies and procedures.
  • Get feedback or a second opinion on a business decision or opportunity.
  • Get advice on banking, insurance or other business functions.
  • Assist with or conduct monthly management meetings to coordinate activities.


  • On-demand and as-needed
  • Part-time, project-basis or recurring
  • Matched to your industry and requirements
  • Experienced, reliable and reputable
  • Locally-based CFO’s as well as mainland experienced if required
  • Access CFOs in other US cities depending on specialization
  • Seamless integration with business operations
Bernice Parsons

Bernice Parsons

Bernice Parsons has over 17 years of experience managing start-up and offshore business process service operations. As President and Co-Founder of Vertaccount, Bernice brings a unique set of expertise to Vertaccount’s clients through the reliable delivery of distributed accounting services. Bernice has overseen extensive outsourcing engagements of various complexities and size. Her knowledge of the intricacies of off shore operations has resulted in a successful record of bridging the back office accounting needs of local businesses with the capabilities of a global accounting team.

In 2013, Bernice was named as a 40 Under 40 honoree by Pacific Business News. In the same year, she was also a finalist at the Hawaii State Junior Chamber of Commerce’s Ten Outstanding Young Person’s Award. In 2010, she was recognized by the Small Business Administration as the Financial Services Champion in Honolulu.

Bernice holds a Bachelor of Science degree from the Ateneo de Manila University.

Bernice is a member of Entrepreneur’s Organization and finance committee member for the YWCA of Oahu and the Outrigger Duke Kahanamoku Foundation.

Reg Baker

Reg Baker

Reg Baker is a nationally recognized SMB & Wealth Management Specialist with over 30 years in CEO, COO, and CFO positions. His broad industry experience includes many different industries, startups and distressed company turnarounds.

Baker currently hosts a popular business TV show in Hawaii. The show “Business in Hawaii with Reg Baker” is a program that focuses on positive business stories in Hawaii. Guests share their success stories. it is a positive, motivational and educational show.

Recently appointed to the U.S. Small Business Administrations Regulatory Fairness Board of Directors and Chairman for Region IX. Mr. Baker serves as a resource and monitors federal regulatory enforcement and compliance issues for the Region. Region IX includes Nevada, Arizona, California, Hawaii, American Samoa and Guam.

Previously served as a two term Chairman of the Hawaii Society of CPA’s and State Chairman of the Nevada Society of CPA’s. Served three terms as member of the Council of the American Institute of CPA’s, the AICPA PFP Committee and served on a 13 member national task force of CPA’s to write the first PFS exam for the AICPA.



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